We don't chase aesthetics, we create them.

We don't chase aesthetics, we create them.

Built by desires. Fueled by dark discipline.

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Not Afraid T-Shirt
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Not Afraid T-Shirt
$26.00
Just A Ghoul Crewneck
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Just A Ghoul Crewneck
$34.00
Gym Rat Tank
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Gym Rat Tank
$28.00
Lift Heavy Metal Tank
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Lift Heavy Metal Tank
$28.00
Slay T-Shirt
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Slay T-Shirt
$26.00
Web of Love Tote Bag
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Web of Love Tote Bag
$25.00
A tattooed hand with black nails holding a chain and black dumbbell, with text in a drippy font saying 'Deadlifts & Desires' behind a checkered background.

Built To Empower

I built this brand for women rewriting their story through strength and badassery. Every Piece is more than merch - it’s a movement.

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Sorry for going a little quiet on here lately. 🖤 Life has been busy recently behind the scenes; handling things at home and getting ready to move my office location. I will be regularly back into the flow of things once this is completed in the next
Sorry for going a little quiet on here lately. 🖤 Life has been busy recently behind the scenes; handling things at home and getting ready to move my office location. I will be regularly back into the flow of things once this is completed in the next couple of weeks. New drops + more posts are coming!🔥
Don’t talk to me 🥰🖤❤️
Don’t talk to me 🥰🖤❤️
@_peculiar.vixen_ wearing the Horror Queen crewneck sweatshirt 👑🖤🔪 #horror #horrorqueen #graphicapparel #deadliftsanddesires
@_peculiar.vixen_ wearing the Horror Queen crewneck sweatshirt 👑🖤🔪 #horror #horrorqueen #graphicapparel #deadliftsanddesires
New year. Same hunger. Louder ambition. We don’t wait for signs — we create them. Thank you for building this with me! We’re just getting started. 💪🏼🖤 #newyear #samesame #ambition #businessgrowth #gains
New year. Same hunger. Louder ambition. We don’t wait for signs — we create them. Thank you for building this with me! We’re just getting started. 💪🏼🖤 #newyear #samesame #ambition #businessgrowth #gains
IRL Horror Queen sweatshirt! Perfect for cozying up with your favorite scary movie 😏🔪 #deadliftsanddesires #darkfeminineenergy #edgyfashion #horror
You ready for Valentine's Day?! Here's some Valentines apparel going up on the site tomorrow 30th December! Which one is your fav? #valentines #apparel #alternative
You ready for Valentine's Day?! Here's some Valentines apparel going up on the site tomorrow 30th December! Which one is your fav? #valentines #apparel #alternative
Sorry for going a little quiet on here lately. 🖤 Life has been busy recently behind the scenes; handling things at home and getting ready to move my office location. I will be regularly back into the flow of things once this is completed in the next Don’t talk to me 🥰🖤❤️ @_peculiar.vixen_ wearing the Horror Queen crewneck sweatshirt 👑🖤🔪 #horror #horrorqueen #graphicapparel #deadliftsanddesires New year. Same hunger. Louder ambition. We don’t wait for signs — we create them. Thank you for building this with me! We’re just getting started. 💪🏼🖤 #newyear #samesame #ambition #businessgrowth #gains
IRL Horror Queen sweatshirt! Perfect for cozying up with your favorite scary movie 😏🔪 #deadliftsanddesires #darkfeminineenergy #edgyfashion #horror
You ready for Valentine's Day?! Here's some Valentines apparel going up on the site tomorrow 30th December! Which one is your fav? #valentines #apparel #alternative