About Deadlifts & Desires and the woman behind it

Deadlifts & Desires was born from the grit of early mornings, the ache of transformation, and the refusal to quit.

This isn’t just a fitness brand - it’s a statement. A lifestyle for women who train with intention, dress with edge, and carry the confidence you don’t need to explain.

I’m Megan DeVries, the founder, designer, and energy behind Deadlifts & Desires. I create bold, unapologetic designs that represent the dark feminine within - and bring them to life using a heat press to transfer onto handpicked blank canvases of apparel and accessories. Every hoodie, tee, and accessory are personally crafted and picked to reflect power, rebellion, and purpose.

This brand started as a way to reconnect with myself in motherhood. I started creating designs that mirror my journey and reflect my personality. Designs I couldn’t find anywhere else. I also have a section full of designs I’ve curated from other artists (that I do not claim as my own designs) on shirts & hoodies. You can find more about this on my policies & disclaimers page. There’s something for everyone! Not just fitness.

whether you found me through socials or your own search for something deeper - welcome. You’re not just buying merch. You’re wearing a mindset.